Extra post: “The Most Important Gift Catalog in the World®”

Have you ever been “given” a cow, or a goat, or a flock of chicks for Christmas, in name only, with the money going to Heifer International for them to provide that animal, along with training, to help lift a family out of poverty? Or have you ever received Heifer’s “Most Important Gift Catalog in the World®” at holiday time from which you can select such a gift for someone?

This catalog has been published for many years now. I’m currently working on a book about the first decade of the Heifer Project, and I’ve just come across a story which shows this idea was alive already in 1946, four years after Heifer was founded in 1942.

Here’s the story in the words of Thurl Metzger, then serving as volunteer administrative assistant in the Heifer Project office at the Brethren Service Center in New Windsor, Maryland, through Civilian Public Service:

It began several weeks ago at a farewell party given for Wayne and Wilma Buckle. They are a couple who gave a year of service at the Center here and helped to start this plant in operation. They requested no gifts; instead, an offering was taken in honor of their service for a donation to the Heifer Project. This amounted to some thirty-odd dollars and at a later meeting the group decided to complete the amount necessary to purchase a heifer — the “Wilma Buckle Memorial Heifer”. A scheme was worked out for inter-department competition. Any department could use whatever means they chose, consistent with the ten commandments, but each was to keep the amount collected a secret. The climax of a final party was the heifer auctioning. A barefooted lassie from deep in the hills of Virginia led in the heifer whose udder looked surprisingly like a base-ball glove and whose four legs had shoes on. Each department was authorized to bid the amount which it had raised. The bidding was lively; the excitement was high and the cow performed well. When the bidding was over and the addition completed, a total of $512.30 had been contributed [enough for two heifers]. The money was given by the employees of the Service Center, many of whom are volunteer workers. There are now about 125 people here.

Still trying to think of an appropriate gift for that hard-to-buy person on your list? Heifer’s catalog is now also online. Choose your animal here.

Happy Holidays!

 

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